On 20 March 2015, the film's production company hinted about the release strategies of the film, with the audio of the film was scheduled to be launched on. The video footage of this song garnered 1 million views within a month. Within hours after its release both the song and its video went viral, and eventually topped the charts online. A video making of this song also revealed on the same day, which featured dubsmash of various celebrities including Anirudh Ravichander, Sri Divya, Vimal, Sathish, Rajendran, Jiiva, Arya and Bobby Simha amongst others. The song released through streaming platforms on the midnight, due to technical gliches. The song was released on at the Super Singer World Tour, held at Suntec City in Singapore. The team planned to release "Yennamma Ippadi Panreengalema" as the lead single due to the phrase being popular among young audiences initially the single was supposed to be released on 24 January 2015, coinciding Imman's birthday, which did not happen.
Imman also recorded a romantic track in March 2015, by which the composition has been wrapped. In February 2015, Imman tweeted in his microblogging page that he roped in debutant singer Mahalingam and mimicry artist-cum-actor Badava Gopi for a fun track. Sivakarthikeyan sang the titular track for the fourth time, which is a middle-eastern type of music set in Vakulabharanam raga. The song featured Sivakarthikeyan and Soori being seen dancing in the busy streets of Madurai.
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During December 2014, Imman had composed and recorded vocals for the track titled "Yennamma Ippadi Panreengalema" based on a popular phrase used by Lakshmy Ramakrishnan in the TV Series Solvathellam Unmai. As Rajinimurugan marked the reunion of Sivakarthikeyan, Imman and Ponram after Varuthapadatha Valibar Sangam, whose soundtrack became chartbuster, expectations for the film's soundtrack being increased among fans.
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